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Olivia Cooke is The Girlfriend of the month

Olivia Cooke, The Girlfriend
Christopher Raphael/Prime VideoYou don't have to be a rocket surgeon to know that football is big business, so it won't be a surprise that Prime Video is rolling out new seasons of several original shows the same month that the streamer exclusively airs Thursday night NFL games. Prime Video has to advertise something while the refs stop the game to make another weak pass interference call or play is paused for an injury. The Terminal List: Dark Wolf, which premiered in late August and has a lot of overlap with NFL demographics, will probably get a bunch of callouts, but The Boys spin-off Gen V — the biggest release of the month — also got a lot of synergistic attention in the weeks leading up to its return in mid-September.
Elsewhere on the service, the music-focused YA drama The Runarounds is September's opening act, and Olivia Cooke stars in the twisty thriller The Girlfriend. And if you're looking to watch or rewatch a show that's already wrapped up, you can't go wrong with the high school football drama Friday Night Lights and Kristen Bell's thought-provoking comedy The Good Place.
Below, you'll find our picks for the best shows and movies to watch on Amazon Prime Video in September, as well as everything coming to Prime Video this month.

Next month's guide: New Prime Video shows and movies in October 2025
Last month's guide: New Prime Video shows and movies in August 2025
More streaming:

William Lipton, The Runarounds
Jackson Lee Davis/PrimeCall it Daisy Jones and the 16-Year-Olds. This new series from Outer Banks co-creator Jonas Pate follows some high school kids who dream of forming the next great American rock band that's radio-friendly enough to be successful but edgy enough to still get girls. Maybe I made up that last part, but I know what they're thinking. In addition to finding their sound, getting gigs, and dealing with stolen equipment, The Runarounds — who are an actual band of musicians and actors formed by producers for this show — also have to navigate telling their parents they're skipping college in order to chase fame. And yes, they have all the drama of regular teens, too. [Trailer]
In The Girlfriend, the stereotypical male fantasy of being fought over by two women at once takes a turn for the twisted when Danny (Laurie Davidson) introduces his new girlfriend, Cherry (Olivia Cooke), to his overprotective mother, Laura (Robin Wright, who also directs the series), sparking an uneasy relationship filled with deception, theft, and maybe a little attempted murder between the two ladies. The six-episode series, based on the Michelle Frances novel of the same name, explores the idea of perspective as it juggles the same scenarios through the points of view of Laura and Cherry, showing how they each interpret every encounter differently and obstructing the objective truth from the viewer. Is Cherry hiding ulterior motives to rip Danny away from his family, or is Laura an overbearing mother with a Jocasta complex? Maybe a little of both? [Trailer]
Sophomore year is about to begin at Godolkin University, but Marie (Jaz Sinclair) and her friends have more than their grades to worry about. In Gen V's Season 1 finale, the then first-years were framed for a campus attack while the true instigators, Cate (Maddie Phillips) and Sam (Asa Germann), were lauded as heroes. Though Marie is allowed to re-enroll in the school, she now faces a new dean (Hamish Linklater) with suspect motives and unknown powers. Besides, The Boys' Annie January (Erin Moriarty) herself is asking for Marie's help in stopping an ominous Vought research program. One thing's for sure: Her ability to manipulate blood is going to be put to the test like never before. -Kat Moon [Trailer]
More on Amazon:
Sept. 1
A Monster Calls (2017)
After Earth (2013)
Baby Mama (2008)
Blackhat (2015)
Burn After Reading (2008)
Casino (1995)
Chef (2014)
Children of Men (2007)
Crimson Peak (2015)
Death Wish (2018)
Death Wish 3 (1985)
Death Wish 4: The Crackdown (1987)
Death Wish II (1982)
Friday Night Lights (Seasons 1-5, 2006)
I See You (2019)
Identity Thief (2013)
Inherent Vice (2015)
Last Tango In Paris (1973)
Lifeforce (1985)
Machete Kills (2013)
Morbius (2022)
Murder on The Orient Express (2017)
Rain Man (1988)
Rumor Has It (2005)
Savages (2012)
Sisters (2015)
Somewhere in Time (1980)
The Boss Baby (2017)
The Bourne Identity (2002)
The Bourne Legacy (2012)
The Bourne Supremacy (2004)
The Bourne Ultimatum (2007)
The Craft (1996)
The First Omen (2024)
The Great Escape (1963)
The Runarounds (2025)
Three Thousand Years of Longing (2022)
Winchester (2018)
Sept. 3
A Working Man (2025)
Sept. 4
WNBA on Prime (2025)
Sept. 5
Black Bag (2025)
Dish It Out (2025)
NWSL on Prime (2025)
Sept. 6
Confidence Queen (2025)
Sept. 10
The Girlfriend (2025)
Helluva Boss (2025)
Sept. 11
Thursday Night Football (2025)
Sept. 12
Every Minute Counts Season 2 (2025)
Novocaine (2025)
NWSL on Prime (2025)
Sept. 14
Tommy's Honour (2017)
Sept. 17
Gen V Season 2 (2025)
Sept. 18
Thursday Night Football (2025)
Sept. 19
Love Hurts (2025)
NWSL on Prime (2025)
Trolls Band Together (2023)
Sept. 24
American Horror Story Season 13 (2025)
Hotel Costiera (2025)
Sept. 25
Thursday Night Football (2025)
Sept. 26
The Good Place (Seasons 1-4, 2016)
NWSL on Prime (2025)